Neuer Aufsatz erschienen: Wolfgang Schweiger, Fabian Prochazka und Tilman Klawier in Digital Journalism (2022) [25.04.22]
Comparing Frame Repertoires of Mainstream and Right-Wing Alternative Mediahttps://www.tandfonline.com/doi/full/10.1080/21670811.2022.2048186
Abstract:
Under the premise that the use of alternative news frames is a key characteristic of alternative media, this study examines frame repertoires of alleged mainstream media and right-wing alternative media (RAM) in Germany. This endeavor is based on quantitative content analyses of eighteen news websites, including seven RAM, on two issues: immigration and the coalition talks following the German federal elections 2017. In multidimensional scaling models, we inspect how the media outlets relate to each other. The results show two types of RAM that deviate from the mainstream in different ways. The first type is clearly distinguishable by its interpretive style and heavy use of alternative frames. Media of this type openly oppose immigration, the German government and mainstream media. The second type, consisting of international news providers like RT, exhibits a more descriptive style and frame repertories that are similar to conservative mainstream media. We discuss this as a strategy to establish credibility and highlight perspectives for further research on RAM.