Katharina Schreiber

Lecturer

Katharina Schreiber is a doctoral candidate and innovation manager at SWR X Lab, SWR's innovation lab. She studied Business Communication (B.A) at the University of Applied Sciences (HTW) in Berlin. As a freelancer, she gained experience in PR and marketing as well as live communication at various agencies and companies. During this time, her curiosity for the topic of innovation was awakened, which was followed by a master's degree in Innovation, Leadership and Entrepreneurship in Kempten. Today, she lives in Stuttgart and is conducting research on innovation management in journalism as part of her doctoral work at the SWR X Lab in cooperation with the University of Hohenheim and Prof. Dr. Schweiger as well as Prof. Christina Elmer from the TU Dortmund University. She finds the use of innovation methods in the development of media innovations particularly exciting. She is happy to receive exchange requests on these topics.