Tolerance of Perceived Unrealness: Conceptualization, Measurement, Persuasive Effect. An Update.
- Publication Type
- Contribution to conference
- Authors
- Weber, P.
- Year of publication
- 2017
- Published in
- Paper presented at the Annual Conference of the International Communication Association (ICA)
- Conference name
- Annual Conference of the International Communication Association (ICA)
- Conference location
- San Diego/USA
- Conference date
- May 25-29
Involved persons
Involved institutions
- Faculty of Business, Economics and Social Sciences
- Communication Science: Interactive Media and Online Communication