Werbegeschichten. Wirkung von Narrativität in der Werbung.
- Publication Type
- Book chapter
- Authors
- Weber, P.
- Year of publication
- 2016
- Published in
- Handbuch Werbeforschung
- Editor
- G. Siegert, W. Wirth, P. Weber, & J. Lischka
- Pubisher
- Springer VS , Wiesbaden
- DOI
- 10.1007/978-3-531-18916-1_18
- Page (from - to)
- 397-431
Involved persons
Involved institutions
- Communication Science: Interactive Media and Online Communication
- Institute of Communication Science
- Faculty of Business, Economics and Social Sciences